DIYWAY Intelligence
The ongoing software behind the diagnosis.
The Deep Audit tells you what is happening now. DIYWAY Intelligence keeps watching: contribution by platform, product and hour, what changed and why, and the specific actions worth taking — every one of which you approve or reject.
Six pillars. One commercial diagnosis.
The Deep Audit examines these six areas together to explain where delivery profit is being lost and what should be prioritised first.
DIYWAY Intelligence then continuously monitors the areas supported by the data connected or imported into your workspace. Additional intelligence becomes available as further data sources are added.
Contribution profit
£4,640
16.4%
Blended ROAS
6.91x
19.3%
Platform sales share & margin
Sales share of £18,420 total sales. Contribution margin is each platform's own margin, so margins do not sum to 100%.
Contribution by trading hour
12:00 → 22:00
True Margin
What you actually kept after commission, promotions, advertising and costs.
Refund & Leakage
Where money leaks out after the sale — and how much of it is avoidable.
Menu & Catalogue
Which items earn, which only look busy, and what to reprice or retire.
Price & Competition
How your prices, fees and offers sit against your local trading area.
Operations
Where operational pressure quietly destroys margin and customer experience.
Reputation
What customers are telling you, what is driving it and what it costs.
Your busiest hour isn't always your most profitable.
DIYWAY shows where sales volume and profitability diverge, by hour, day, platform and product.
Friday 19:00 generates the highest revenue. Thursday 18:00 delivers stronger contribution efficiency.
AI Analyst
Don't just look at the dashboard. Ask it why.
The AI Analyst explains what changed and why, with the evidence behind it. It proposes actions with a confidence level — you approve or reject every one.
DIYWAY AI Analyst
Demo analysisSales increased 31.2%, but contribution margin fell 3.2pp — from 28.4% to 25.2%.
The three largest identifiable drivers were:
- Promotional spend grew 60% against 31% sales growth — -1.6pp
- Friday advertising CPC increased 24% — -1.0pp
- Peak preparation time increased six minutes, raising refunds — -0.6pp
ROAS went up. Margin went down. That's why DIYWAY doesn't optimise for ROAS alone.
Turn insight into measurable action.
Recommendations shouldn't disappear into reports.
- 01
Detect
Margin movement identified.
- 02
Recommend
Action with estimated impact.
- 03
Approve
You decide, not the model.
- 04
Measure
Outcome tracked afterwards.
Advertising Reallocation
Illustrative ExampleCurrent
Friday 19:00–21:00
£35/day
Recommended
Thursday 18:00–20:00
£23/day
Reallocate £12/day to Thursday 18:00–20:00.
Outcome lifecycle
- Recommended→
- Approved→
- Implemented→
- Monitoring→
- Outcome measured
Growth ceiling
Know when more demand stops being profitable growth.
The objective isn't maximum orders. It's maximum profitable demand. DIYWAY helps identify when higher demand starts increasing prep times, cancellations, refunds or margin pressure.
Profit vs demand
Illustrative Example- Below 18/hr
- 96.2% accuracy · 24 min prep · 1.6% refunds
- Above 18/hr
- 93.0% accuracy · 30 min prep · 3.1% refunds
Four illustrative hours exceeded the ceiling (Friday 19:00–21:00 and Saturday 19:00–21:00). The objective isn't maximum orders. It's maximum profitable demand.
Intelligence starts with knowing your real numbers.
Start with the free Profit Snapshot. Nothing is bundled, and nothing here is compulsory.