Advertising
Ad spend that returns nothing
Campaigns spending money with no measurable orders behind them.
£ spend at risk
Profit intelligence for deliveryYour apps show sales.
Your apps show sales.
We show what you keep.
DIYWAY finds where your delivery profit leaks — and puts a £ figure on what to fix first.
£0 · No card · Snapshot in 5 working days · WhatsApp review in 48 hours
Works withDeliverooUber EatsJust EatOwn ordering
DIYWAY — Profit overviewIllustrative Example
Sales
£18,420
31.2%
You keep
£4,640
16.4%
Margin
25.2%
3.2pp
Where a £35.29 order goes
£8.89 kept
- Commission−24%
- Promotions−9%
- Advertising−4.7%
- Refunds−2.4%
Biggest opportunity
Move £12/day of advertising from Friday 19:00–21:00 to Thursday 18:00–20:00.
+£184 /month
78% confidence
Where the money goes
£35.29 in.
£8.89 kept.
Commission, promotions, ads and refunds come out after the sale. DIYWAY reconstructs every order so you can see it.
74.8%
Leaves as cost
25.2%
Stays with you
Where an average £35.29 order goes
Illustrative ExampleOrder value£35.29
Food cost-£10.59
Platform commission-£8.47
Promotions & discounts-£3.18
Advertising-£1.65
Packaging & other-£1.41
Refunds & adjustments-£0.85
Payment / misc-£0.25
Contribution profit£8.89
Costs 74.8% · Contribution margin25.2%
What we look for
Three places delivery profit usually disappears.
Promotions
Offers costing more than they earn
Discounts growing faster than the sales they were meant to buy.
£ observed cost
Refunds
Leakage after the sale
Refunds, adjustments and cancellations quietly eating the margin.
£ measured leakage
Every finding is measured from your own reports and shown with its workings. Where something cannot be sized honestly, DIYWAY says so.
How it works
Upload. Analyse. Act.
- 01
Send your reports
Download them as they come. No editing, no spreadsheets, no column matching.
- 02
We do the maths
Every order rebuilt after commission, promotions, ads and refunds.
- 03
You act on the £
Ranked opportunities with the evidence, and a clear next action to approve.
Start free
Diagnosis is free. You only pay for the prescription.
Start with a free Profit Snapshot for one site. Decide afterwards.
£0
No card · No obligation
Get my free SnapshotStage 1
Profit Snapshot
Free
Diagnosis
Stage 2
Deep Audit
£995 one-off
Prescription
Stage 3
DIYWAY Intelligence
£349/month for one site
Continuous intelligence
Stage 4
Campaign Optimisation
£99/month
Optional implementation support
See full pricing
Not trading on delivery yet? Launch Blueprint (£495)
Trust
Serious numbers, handled properly.
Your data stays yours
Used only for your analysis. Never sold.
Transparent maths
Every figure shows its workings and source.
Estimates are labelled
No invented savings, no guaranteed results.
Find the money you're losing on delivery.
£0 · No card required.